CaringFamily appoints Don Norman, leading proponent of 'human centered' product design, to Scientific Advisory Board

Latest Board expansion to enhance online eldercare service's simplicity of design

Louisville, CO
June 13, 2005

CaringFamily LLC, provider of the first online eldercare service, today appointed a pioneer from the industrial and technology design community to its expanding Scientific Advisory Board (SAB). Don Norman, cofounder of the Nielsen Norman Group, has joined CaringFamily's existing group of experts to help direct research and product development for the company's breakthrough offering.

Don Norman: Champion of "Human Centered" Products & Services

As cofounder of the world-renowned Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services, Norman's acts as a "user advocate" to help companies make products that appeal to the emotions as well as to reason. "The well-rounded product," says Norman, "will enhance the heart as well as the mind, being a joy to behold, to use, and to own."

Dr. Norman is also Professor of Computer Science at Northwestern University. He serves as advisor and board member to numerous companies in high technology and consumer products and to non-profit organizations in the area of policy and education. He is a fellow of many organizations and a former VP at Apple Computer as well as a past Professor at the University of California, San Diego. Norman has published extensively in journals and books, and is the author or co-author of fourteen books, published in thirteen languages, including The Design of Everyday Things, a leading text on designing human-centered products and services.

"Simplicity is easy to ask for, but extremely difficult to achieve. CaringFamily's designs will make life easier for everyone, not just elders and their caretakers, but anyone who wishes to make communication with friends and colleagues effortless and pleasurable, " said Dr. Norman. I'm delighted to be help make this exciting venture a success, both in the marketplace and in the hearts of its customers."

The new members' role on CaringFamily's SAB, in concert with the other members of the Board, will be to influence and direct the development of the company's service, and to design and supervise future research initiatives like those for which CaringFamily received grants from the US Department of Education and the National Institute on Aging.

About CaringFamily

CaringFamily provides the first service that brings the therapeutic benefits of family communications to elder care. The service enables assisted living and other care professionals to encourage active dialog between seniors in their care and their families, regardless of location-every day, with virtually no additional effort. Scientific studies point to dramatic therapeutic outcomes from such communications, including enhanced physical and mental health and, ultimately, longer life spans—as well as substantial profitability gains for the senior care companies that provide it. Located in Louisville, CO, CaringFamily is privately held. More information is available at www.caringfamily.com.

To contact us for more information:

CaringFamily, LLC
1003 Turnberry Cir
Louisville, CO 80027-9594
303-442-2607
info at caring family dot com